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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) The option to convert a qualified Lead to a Contact.
B) The ability to send an email to a Salesforce audience.
C) Native execution of a Server-side JavaScript activity.
D) Flexibility to wait based on duration or a specific time.

2. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Multiple FTP users must be accommodated.
B) Brand-specific private domains are required for images and links.
C) A new sender profile is needed for sending transactional emails.

3. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Emails Studio Settings
B) Campaign Settings
C) Content Builder Settings
D) Account Settings

4. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Decryption Activity
B) Import Activity
C) Data Extract Activity
D) File Transfer Activity

5. A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A) Create an Import Activity to import alumni data into Salesforce Report.
B) Create list attributes to store student data from the Sales Cloud.
C) Use Synchronized Data Sources to data from the Sales Cloud.
D) Use Data Designer to link student and alumni data to the contact record.

Solutions: