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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The interconnected supplier network.
B) The reduced impact of mass marketing.
C) The empowered customer.
D) The need to drive optimization in the selling process.

2. What is one key benefit of the collaboration network?

A) Understanding customer preferences.
B) Reduced employee turn-over.
C) Rapid partner on-boarding.
D) Best-of breed product design.

3. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Customer segmentation.
C) Cross-channel campaign management.
D) Unica

4. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Cross-channel commerce.
B) Complex B2B sales processes.
C) Extended brand experience.
D) Customer data mining.

5. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Customer Self Service.
B) Logistics Management.
C) Distributed Order Management.
D) Social Analytics.

Solutions: