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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A) Scheduled Automation
B) Wait Activity
C) Triggered Automation

2. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) The email must be recreated using the updated template.
B) 'Update Email Now' needs to be applied to each email.
C) The template must be approved before updates are reflected.

3. An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Create a data filter on the data extension.
B) Filter the .csv file before import.
C) Write a query to create a filtered data extension.

4. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Overwrite
B) Append
C) Add and Update

5. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A) Import Wizard
B) Ingest API
C) Import Activity

Solutions: