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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Personalization
B) Marketing Cloud Intelligence
C) Einstein AI

2. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Edit permissions and Grant permissions to Send
B) Add the Role Marketing Cloud Channel Manager
C) Remove the Marketing Cloud Viewer Role
D) Edit permissions and deselect Deny for Email Sending

3. A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A) The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
B) Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
C) Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
D) The consultant should enable deep linking in Marketing Cloud Connect configuration.

4. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A) List Hygiene
B) Content
C) Engagement
D) Authentication

5. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Overwrite
B) Update Only
C) Add and Update
D) Add Only

Solutions: