Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively.
Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers

• A. The service console will need a customized Lightning component to display the recommendations,
• B. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
• C. Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.
• D. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.

A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?

• A. Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
• B. Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
• C. Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
• D. Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

• A. Use SMS as a channel due to its significantly higher engagement rate as compared to email
• B. Use CRM Analytics to analyze customer engagement history over the last 24 months
• C. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
• D. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.
They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.
Which approach should a Solution Architect recommend?

• A. Add new instances to the Primary Instance Group for new sandboxes in each realm.
• B. Add new sandboxes to the Secondary Instance Group for the current realm.
• C. Add a new realm for each new market to get additional sandboxes for each realm.
• D. Add a Tertiary Instance Group to add sandboxes to the existing realm.

A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers

• A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
• B. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
• C. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
• D. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.