What is the duration of the PDT-101 Exam
- Length of Examination: 90 minutes
- Passing Score: 67%
- Number of Questions: 60
- Format: Multiple choices, multiple answers
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Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Prospect and List Management | 15% | - Prospect records and visitor tracking - Scoring and grading models - Segmentation rules and filters - Static, dynamic, and test lists |
| Topic 2: Reporting and Analytics | 10% | - Visitor and prospect activity reports - Pardot campaign and ROI reporting - Integration with Salesforce reports |
| Topic 3: Pardot Administration and Overview | 15% | - User management, roles, and security - Pardot account setup and navigation - Email domains and authentication - Recycle bin and data governance |
| Topic 4: Salesforce Integration | 20% | - Campaign and lead/contact sync - Pardot-Salesforce connector configuration - Bi-directional data synchronization - Custom field mapping and sync rules |
| Topic 5: Automation and Lead Nurturing | 25% | - Form handlers and landing pages - Engagement programs and drip campaigns - Automation rules and completion actions - Page actions and custom redirects |
| Topic 6: Email Marketing and Content | 15% | - Email deliverability and compliance - Email performance reporting - Email templates and personalization tags - Dynamic content and A/B testing |






