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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content Creation and Delivery | - Email Studio and content builder usage - Dynamic content and personalization - Templates and AMPscript basics |
| Topic 2: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences |
| Topic 3: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 4: Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Topic 5: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Automation Studio and Path Optimizer
- C. Journey Builder and Behavioral Triggers
Correct Answer: A 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?
- A. Content Builder > Recent Sends
- B. Email Studio > Overview
- C. Automation Studio > Activities
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
- A. Send an SMS to NTO's entire customer database with a link to subscribe.
- B. Send an email to NTO's entire customer database asking for referrals.
- C. Collect emails at offline activities, including in stores.
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
- B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
- C. Create automations that import the data directly into the child BUs to bypass the parent level BU.
Correct Answer: A 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
- A. Journey Builder - JourneyHistory
- B. Reports - Journey Engagement
- C. Datorama Reports - Journey Performance
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
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