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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Lead Management | 24% | - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Explain the components and use cases of an automation rule |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What is the baseline grade assigned to a prospect?
- A. B
- B. D
- C. C
- D. A
Correct Answer: B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
What is Lead Qualification? (select two)
- A. The process of determining when a prospect is ready for follow up from your marketing team.
- B. The process of determining when a prospect is ready for follow up from your sales team.
- C. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
Correct Answer: A,B 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. Conversions
- B. Unique submissions
- C. Total submissions
- D. unique clicks
Correct Answer: B 🗳️
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?
- A. Conversions
- B. Total clicks
- C. Unique Submissions
- D. Total Submissions
Correct Answer: C 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
Which three activities would make a prospect active?
Choose 3 answers
- A. Sending an email to their assigned user
- B. Submitting a Marketing Cloud Account Engagement form
- C. visiting a Marketing Cloud Account Engagement-tracked page
- D. Opening a Marketing Cloud Account Engagement email
- E. Clicking on a custom redirect
Correct Answer: B,C,E 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
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