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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advertising Sales Management | 25% | - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners |
| Industries CPQ, CLM and Order Management | 20% | - Configure, price and quote media offerings - Contract lifecycle management and compliance - Order capture, fulfillment and delivery |
| Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Subscription products, billing and renewals - Audience segmentation and personalization |
| Media Cloud Fundamentals | 20% | - Overview of Media Cloud for media and entertainment industry - Core architecture, components and data model - Integration with Salesforce platform and external systems |
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
Salesforce Media Cloud Consultant Sample Questions:
1. A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
A) what are the dimensions for all digital ad formats for the publisher?
B) which type of marketing automation system is in use?
C) which types of ad products are included in media plans?
D) which ad servers does the system need to connect to forcampaign booking?
2. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
A) Marcketing cloud intelligence data lake stream
B) data mapping visualizer
C) totalConnect
D) Data raptor
E) API connectors
3. A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
A) Backup and Restore Automation
B) IDX Build Tool
C) Data Loader
D) IDX Workbench
4. A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?
A) trust.salesforce.com
B) monitor.salesforce.com
C) media.salesforce.com
D) system.salesforce.com
5. A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
A) marketing cloud intelligence
B) custom reporting solution
C) CRM analytics
D) standard salesforce reporting and dashboards
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,C,E | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |






