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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B) Include a link to the content in the Thank You Content of the form.
C) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
D) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

2. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Segmentation rule
B) Automation rule
C) Completion action
D) Dynamic list

3. Can Marketing both Import and Export Prospects?

A) True
B) False

4. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
C) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D) Refine scoring and grading models to only give the Sales team the most qualified leads.

5. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A) Manually rebuild any automations built in Account B in Account A.
B) Include prospect activity history from Account B in their prospect import if they want to retain it.
C) Export existing custom field mappings to import desired fields into Account A.
D) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Solutions: