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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sending | - Email Delivery
|
| Templates and Email Creation | - Email Development
|
| Data | - Lists and Data Extensions
|
| Content | - Content Builder
|
| Automation | - Marketing Automation
|
| Testing and Validation | - Quality Assurance
|
| Segmentation | - Audience Segmentation
|
| Analysis and Reporting | - Performance Measurement
|
Salesforce Email Essentials (EEB101) Sample Questions:
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Predictive Email
- B. Automation Studio
- C. Journey Builder
- D. Scheduled Email Sends
Correct Answer: A 🗳️
EXAM Question: 207
(Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)
- A. Use a subject line that accurately represents the email.
- B. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
- C. CAN-SPAM can be ignored.
- D. Include your Physical mailing address
- E. ID message as advertisement unless you have opt-in from subscriber
- F. Provide a mechanism to opt-out.
- G. Accurately identify the sender in header info.
- H. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
Correct Answer: A,B,D,E,F,G 🗳️
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
- A. Bounce Rate
- B. Click Through Rates
- C. List Growth Rates
- D. Influenced Revenue
Correct Answer: B 🗳️
What is a true statement about the Master Unsubscribe? (Choose 3)
- A. Subscribers can be manually unsubscribed in Subscriber Properties
- B. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
- C. Subscribers can be Master unsubscribed via an import to All Subscribers
- D. Subscribers can Master unsubscribe themselves via the Subscription Center
- E. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
Correct Answer: A,D,E 🗳️
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
- A. Filter Activity > SQL Query Activity > File Transfer Activity
- B. Data Extract Activity > SQL Query Activity > File Transfer Activity
- C. Filter Activity > File Transfer Activity > Data Extract Activity
- D. SQL Query Activity > Data Extract Activity > File Transfer Activity
Correct Answer: D 🗳️
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