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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

2. Which three statements describe Overarching Entities? 03m 23s

A) When needed, these entities can act as a main entity, replacing the original one.
B) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
C) The values of these entities are stored at the workspace level, rather than the data stream level
D) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
E) These are mappable dimensions that are present in each and every dataset type

3. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should not be checked in any of the three Data Streams.
B) It should be checked in Data Stream C
C) It should be checked in Data Stream B
D) It should be checked in Data Stream A

4. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

A) interest
B) Interest & Registered
C) Confirmed interest
D) Confirmed Interest & Registered

5. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

A) Transformers
B) Custom Classification
C) Parent Chile
D) Calculated dimensions
E) Fusion

Solutions: