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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Reporting | - Insight reports - Live and distributable reporting URLs |
| Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Account Administration | - Account management tasks - User roles and security settings |
| Campaigns and Forms | - Link tracking and conversion tracking - Email/SMS campaign configuration |
| Programs and Multi-Channel Campaigns | - Timers, performance switches, multi-channel orchestration - Program Designer and logic |
| Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
| Integration and Interact Connect | - Connect jobs and XML/CSV imports - API and event integrations |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?
- A. Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
- B. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.
- C. Create the custom report and schedule it to be sent by email to the executive team every single day.
- D. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
Correct Answer: A 🗳️
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Insight Link Hashmap
- B. Link Hashmap
- C. Insight Link Report
- D. Link List
- E. Link Table
Correct Answer: E 🗳️
Explanation: Only visible for PassCollection members. You can sign-up / login (it's free).
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <document="${//all content/. . /acme_marquee.htm}">
- D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
Correct Answer: B 🗳️
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- C. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- D. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- E. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
Correct Answer: E 🗳️
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- C. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
- D. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Correct Answer: D 🗳️
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